Life is a branding problem

Life is a branding problem. You think your way through it. Implement your plan. And the rest follows.

My name is Rob Frankel. I'm here to turn your users into evangelists.

I'm also here to expose all the hacks, fakes and self-appointed gurus for the frauds that they are. I can do that here, because that's what blogs are for. I welcome your input. You're welcome back here any time.

If you can handle it.